In October 1810, an epic celebration took place in Munich, Germany, when Prince Ludwig of Bavaria – crowned as King Ludwig I – got married to Princess Therese of Saxony-Hildburghausen. The idea of a royal couple throwing a huge celebration in honor of their wedding wasn’t anything new, but what made the celebration so special was that they invited about 40,000 Bavarians to celebrate alongside of them. This was just about unheard of back in those days, and it was such a big deal that the Bavarians started celebrating it every year and called it Oktoberfest.
As the German city of Munich’s website notes, the tradition continues still today and now runs for about two weeks. The 2017 Oktoberfest festival kicked off Sept. 16 and continues right into early October. Early on, the focus of Oktoberfest was the horse race and the state agricultural show that took place during it. But about eight years after it first started, many food and beer stands started popping up at Oktoberfest, and before long, Oktoberfest beer started to become a tradition.
The beer served at Oktoberfest commonly contains about 4.5 percent alcohol by volume, and it has a darkish-brown copper color to it. It’s known for having a hoppy profile, and while Oktoberfest itself has evolved a lot over the years, the Oktoberfest beer that is enjoyed by those who attend it hasn’t changed much. Oktoberfest festivals now have expanded around the world, as has the distinctive taste of Oktoberfest beer.
The History Channel says that more than 1 million gallons of beer are consumed during the festival each year, and while that may not be the volume your customers demand, we still can help keep your fridges stocked and your kegs tapped. This fall, we’ve stocked up on plenty of Oktoberfest beers to offer to your customers. For fans of Oktoberfest flavors, we’ve got Hangar 24 Oktoberfest Fall Lager, Karl Strauss Oktoberfest and Goose Island Fest Bier. We’re also carrying on Shock Top’s Sunset Orange to help ring in the fall season.
Of course, the other big fall flavor is pumpkin. Pumpkin spice everything, right? It’s true of beer, too, and there’s some incredible pumpkin beers on the market today. If you’re looking to (pumpkin) spice up your selection, we can help with four great options from Elysian – The Great Pumpkin Imperial Pumpkin Ale, Dark O’ The Moon Pumpkin Stout, Punkuccino Coffee Pumpkin Ale and Night Owl Pumpkin Ale.
Triangle Distributing is proud to provide our retailer and restaurant customers with all of the Oktoberfest and fall-flavored beers they need. We also carry a range of other alcoholic and non-alcoholic products. Call us at 562-699-3424 today to place an order or to ask any questions you might have about our beers and other beverages.